Case Studies

Working alongside leading organisations across sports and leisure around the world.

All England Lawn Tennis and Croquet Club (AELTC)

The All England Lawn Tennis and Croquet Club (AELTC), also known as the All-England Club, is a private members’ club, best known as the venue for the Wimbledon Championships.

We first began working with AELTC in 2004 to provide a software solution for advanced player/member registration, accreditation, and event management. As the club evolved so did our partnership and software solutions, today we provide the master data management system for year-round club management and the Wimbledon Championship.

What we delivered

A simple cloud-based member and championship management system. Providing administrative control centrally of all members, accreditations, and events. Including cashless online payment, online court bookings, junior tennis training system, club debenture sales, member communications and management of ‘ball boys and girls’.

Originally a two-module software solution we have in collaboration over a 16 year partnership developed a software solution that now manages the whole business operation for AELTC easily, efficiently, and profitably.